The Lucky Bread Company is known for its specialty crafted coffee, artisan bread and authentic experience, as with the products, the design had to reflect these same principles. Each of the three Lucky Bread Stores have their own identity which responds to its setting and client base while still reflecting the core essence of the brand. The Mall of Africa branch combines the industrial, honest character of the previous shops with the high-end, luxurious tone of the mall, standing out for its individuality and authenticity.
Creating a presence in the vast mall landscape was a challenge as the shop doesn’t have boundary - defining elements, such as shopfronts or walls found in traditional stores. In response to this, the slatted timber roof serves as the primary “space-making” element, creating a canopy over the shop. Eight columns made up of steel angles form the main structure of the shop with timber clad counters that serve as functional work-space.
In terms of programme, efficiency and productivity played a key role as the prep-kitchen is away from the shop and space was minimal; Work flow had to be planned in accordance to the requirements of each zone – beverages, retail, food prep, food display.
The material palette of the shop is simple and raw, consisting of unfinished poplar timber and steel with pops of colour that link with the characteristic red logo and branding, including more delicate details such as the hanging food display and waiter station screens.
